Carmen GAGE Ackert

Branding & Marketing Design Professional

Health & Wellness

INDUSTRY

PORTFOLIO

A+ Urgent Care answered the community’s need for proficient, ​same-day medical attention for non-emergency health ​concerns in the city of Elko, NV. I worked directly with the CEO ​on the branding, positioning, and messaging for the clinic from ​the ground up, working with staff, community members and ​the local media to shape the presentation and public reception ​of the brand. Online and offline marketing and brand ​management applications included identity design, website ​design, print and radio advertising, billboard displays, video ​development, social media management and patient ​communications, writing of online content, articles and press ​releases, trade show graphics, contests, events, collateral ​materials, signage, and other promotions.

Identity and tagline development

Social media management

El​ko, NV

After two years of rapid growth, the A+ Urgent Care clinic in ​Elko, NV expanded their service offerings, requiring a ​comprehensive rebranding initiative resulting in a branded ​house solution. I concepted the new, more inclusive brand ​name, tagline, and identity design, developed the brand ​architecture, and drafted a communications and advertising ​strategy while being mindful of future growth integration.

Rebrand naming, tagline, and brand architecture

Social graphics and page management

PR and content writing

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Rebrand announcement flyer

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Video writing and art direction

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Microsite design

Parker, CO

LevelUp Orthodontics serves the Denver suburban ​community of Parker, CO, helping people to uplevel their ​confidence and better their lives through enhancing their ​natural smile. I helped strategically position the business ​through name and brand strategy development and ​designed the identity and marketing communications ​approach to help LevelUp stand apart in the crowded ​regional marketplace. I collaborated with the client to ​shape and promote uniquely supportive and motivating ​programs and promotional materials to inspire kids and ​adults as they advance along their orthodontic journey.

Brand naming, identity and tagline development

Brand Guide

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Social graphics​

Sidewalk sign

DentalSigma bridges the gap for private and small ​group dental practices who want the supportive ​benefits of large Dental Support Organizations ​(DSOs) and the convenience of cloud-based ​services while retaining ownership, independence, ​and equity in their business. I assisted with the ​brand architecture, positioning and strategy and ​created a cohesive identity and support materials to ​define and communicate the value of DentalSigma ​services as a cohesive suite of offerings.

Elko, NV

High Desert Imaging (HDI) wanted to introduce their ​medical imaging and radiology services to the city of Elko, ​NV–residing in the same building as my previous client, ​A+ Total Care. This client needed branding assistance and ​a positioning and communications strategy to champion ​CHOICE, promoting HDI as an affordable alternative to the ​local hospital’s expensive imaging services. I functioned ​as the main marketing and brand manager for HDI, ​responsible for all online and offline aspects of internal ​customer correspondence and external advertising ​promotions targeting their new and repeat customer base. ​With HDI and A+ Total Care operating their businesses ​under the same roof, mindful messaging was crafted to ​carefully promote HDI and A+ Total Care as separate ​brands as they participated in cooperative marketing and ​collaborative services to meet customer needs.

Stationery

ChartLogic was the first medical software vendor ​in the country to offer certified EHR solutions

(Electronic Health Records) to help physicians, ​specialists, and administrators meet the 2009 ​ARRA (American Recovery and Reinvestment Act) ​meaningful use mandate. The mandate required ​the conversion of patient paper charts into ​electronically stored and accessed records. I ​worked with the Marketing Director and sales staff ​to implement a number of marketing initiatives for ​their suite of products applied to website graphics ​banner ads, social graphics, direct mail, ​advertising, event design, and user-feedback ​researched and enhanced sales collateral.

Banner ads

Elko, NV

Aikenhead Physical Therapy (APT)specializes in physical, ​occupational, and speech therapy for individuals and ​health providers. The client wanted and art deco-inspired ​logo and cohesive marketing communications for all ​promotional and collateral materials to present APT as ​having a uniquely fun, educational approach to pain ​management and rehabilitation.

Brand identity

Rx pad

Event banner

Wired for Wellbeing helps individuals, couples and ​families achieve their personal growth goals for healing ​and happiness using neuroscience, emotional regulation, ​and mindfulness practices. A brand identity reflecting the ​powerful ripple effects of “changing your brain to change ​your life”, reminiscent of a lily pad on a pond, was created ​to impart a peaceful, fluid optimism toward transforming ​one’s psychology for the better.

CONTACT

Carmen GAGE Ackert